BMW Group Automobile Industry Branding Changing Positioning Strategy brand brandchannel.com
Ok, after years and years of coveting this brand I bought one.
I am in mad love ... yes, love.
The badge value is off the hook and to all those nay sayers who opine that branding does not matter, me and thousands others are sold before we ever go into the store.
Ok, after years and years of coveting this brand I bought one.
I am in mad love ... yes, love.
The badge value is off the hook and to all those nay sayers who opine that branding does not matter, me and thousands others are sold before we ever go into the store.
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